
At Hangar 30, we pride ourselves on our ability to help clients effectively present complex missions and ideas to their audiences. While working on a project in August 2015, we learned that fewer things are more complicated than a twenty-thousand-page Congressional act.
In an early concept meeting, our client quipped “There’s really nothing sexy about Affordable Care Act (ACA) compliance.” But as true as that statement was, it quickly became the basis of our mission: to find a unique and engaging way of talking about a subject that, for most, is downright b o r i n g.

On-set during CSI spoof filming
For our team, this was an opportunity to step way, way off the beaten path. Our staff explored a vast number of ideas, eventually landing on one concept: a CSI-Miami-style spoof featuring an HR employee who died at the hands of ACA compliance, and a police detective who had reached his wit’s end with the Affordable Care Act.
Over the next few weeks, our team sprung into action. Scripts were written and approved, an elaborate crime scene was constructed, and dozens of actors were auditioned, including a group vying for the all important role of “corpse under a filing cabinet.”

Amy was brave enough to lay under the floating filing cabinet during filming.
The final item needed for proper execution was perhaps the most important: client trust. Our client relied on us to apply a unique concept to what is normally a dry, unexciting subject. Ultimately, their trust paid off: the resulting project is dynamic, engaging, and sets them apart from every other competitor in their space. It also proves that, if handled properly, even something as unsexy as Affordable Care Act compliance can be entertaining.
Related Articles
Featured Project: 152nd Airlift Wing’s Community Garden
Wednesday, September 23rd, 2015 | Ryan WoodhouseDuring the 2015 ANG Executive Safety Summit, our team was introduced to Col. Karl Stark, Wing Commander at the 152nd Airlift Wing in Reno, NV. In our brief conversation we learned that Stark had green lit an unusual project at his wing: a community garden. Besides …
Read More
Halloween Pumpkin Carve-Off
Friday, November 20th, 2015 | Ryan WoodhouseAnd so began our search for the DoD’s best pumpkin carver. Entrants would be judged on their creativity, with bonus points awarded to military-themed pumpkins. The jack-o-lantern artists were competing for Amazon.com gift …
Read More